Researcher, writer, art lover
I am a Senior UX researcher based in New York with 10 years experience using mixed methods, delivering end-to-end studies. I thrive in fast paced environment.
Having worked in 3 countries (US, UK, France), I specialise in complex multi-cultural international research.
I speak 4 languages.
Currently working for Abcam.
Project 1: Redesigning the search
Data revealed that search was a major paint point of most of the user journey.
This discovery research aim to show how to create a new search journey.
I looked into the online and offline journey through in-depth interviews and a diary study
Project 2: Creating Abcam’s experience map
Researching is serving the team to make impactful designs.
The team having grown fast, there was a need for a visual representation of the generic Abcam experience. The experience map intents to highlight the pain-point and opportunities at every single step of the journey
Project 3: E-procurement user journeys
Abcam’s user journeys are very fragmented . To enhance the e-procurement experience, we needed to investigate on the user journeys.
The representation of the user journeys have been done through a story board.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace